Claim Your Name and Establish Your Brand

Claim Your Name and Establish Your Brand While you may have chosen toignore the phenomenalsuccess ofsocial media opting for a low profile citingprivacyas a primary concern,you may very well discover thatyour reputation has beenmore negatively affected by remaining invisiblethan if you had established a visible online profile. It is inevitable that your name willcome to life online with or without your input. Recently I googled a clients name and results showed, curmudgeonly eccentric, barely socialised, catastrophically unhygenic, frequently profane, inappropriate blasphemous! Of course, this was notthe individualI was looking for but there were no results to the contrary. If you are not easily identifiable many will not invest the timerequired tolook further andyou may have anegative impression cast over your namedespite your desire to simply protect your privacy. If the effort is made to search further only todiscover that you are nowhere to be found the natural impression will be similar to omitting datesand leavingemp loyment gaps in your resume. What are you trying to hide? A potential employer could alsodecidethe lack of an online presencereflectsa resistance to staying current. Every day millions of people aresearchingonline for results including the vast majority of HR and recruiting professionals looking for potential candidates andveryifying profiles.If you have a common name itwillalready be a challengetomodify itin order to finda variation of your namethatis availableto establishyour online profile on many of thesocial media sites as many common names have already beentaken. If you have auniquename it could take a little longer before your name comes to life without you but remember millions of people are creating their online profiles around the world so the sooner you claim your name and establish your brand, the better. Social Media has provided an exceptional forum for online networking increasing opportunities for those seeking to market themselves or their products but even for those who have created their online profilesthere is still much work to be done in order toestablish a highly visible, unique brand in order to stay competitive anddiscredit impostors. If you still feelthat social media is not your cup of tea and believe that maintaining a website is more than adequate, Casey Hibbard writes an enlightening article for SocialMedia Examiner, Your Guide to the Social Media Jungle. Youll find out why an organization with 14 million unique visitors to their site each monthturned to social media toclaim their name andmaintain their brand. Contact Martin Buckland to find out more about the executive career management services available at Elite Resumes.